marketing links for covid 19

We understand each other more than ever right now. The pandemic has democratized us. Hardship is a plight many of us now understand personally. Inspiration and comfort are new cures to the emotional toll this scary virus has cost each of us. 

There is no sign of an effective cure for COVID-19 (coronavirus) any time soon. The rules we have been living by are changing. Some of those changes will be permanent. So what’s a small business or nonprofit to do?

Keep going.

And don’t stop communicating with your audience.

Internet usage has increased between 10% and 40% depending on where you are located.

Read the CNet article.

We’ve been following our favorite marketing and business experts and outlets the past few weeks. Here’s a list of our favorite, most useful, and most insightful links. Get connected to funding, webinars, strategic ideas, and more.

5 Lessons Learned From Creating New Services

Richmond-based photographer Kim Brundage shared this article on LinkedIn. Many small businesses are brainstorming new or amended services as we navigate a new global climate. One of her greatest tips is “Welcome feedback—even negative feedback!” We love working with Kim and our mutual clients.

6 Ways to Find Balance Amid Zoom Exhaustion 

Steven Hickman, Psy.D., executive director of the Center for Mindful Self-Compassion, offers this timely perspective on managing our new virtual reality. My favorite tip: avoid multitasking.

“If anything, I need to let go of a bit of ‘efforting’ and let my attention rest more lightly and lovingly on what (and who) is before me.”

-Steven Hickman, Psy.D., Center for Mindful Self-Compassion Executive Director

A COVID Toolkit from the Spark Mill

I love the Spark Mill, a Richmond-based consulting firm specializing in strategic planning, change management, and branding.  They compiled webinars, helpful blog post topics like “Is it time to pivot or hibernate?”

5 Tips for Practicing Employee Engagement Amidst the COVID-19 Pandemic

Even if your employees are working remotely, you shouldn’t ignore the need for practicing employee engagement. One of my favorite tips from this article: Don’t forget to cheer them up with instant appreciation. If there’s one thing marketers know, it’s motivation is key. Positive reinforcement will keep your team tight and strong.

$800+ Million in Google Ads Grants for your Small Business 

With internet usage up 10-40%, don’t ignore the Google. She’s a confusing, but useful tool during this strange time and wThis article breaks down what’s available and how to get it. 

Work Forces: A conversations with Brand Federation’s Kelly O’Keefe and Matt Williams

Roben Farzad interviews these two marketing veterans–Williams had a 26-year career at the Martin Agency here in Richmond. They talked about marketing amid the crisis. His main tip: don’t stop and don’t cut your budget during CORVID-19. He references the last recession. Those organizations who invested in marketing during the downturn came out on top after the smoke cleared.  

“The smartest people during those times have been the ones who haven’t cut advertising to the bone.”

-Matt Willilams, Brand Federation referencing ad trends during the last recession.

List Of COVID-19 Small Business Loan And Grant Programs

Forbes has been our favorite resource for the most clear, accurate and up-to-date financial news and resources related to COVID-19. This article breaks down all of hte loans and options. There are other great articles we love like the next link. Though funding messages contuse to change, this article is updated regularly.

COVID-19 Resources for Artists

This resources list is developed by Richmond’s Studio Two Three. The art collective is also sharing some really fun, shareable graphics on social media including mental health tips, food assistance and mask tutorials.

The Impact Of COVID-19 On The Affiliate Marketing Industry

If your retail business is connected to affiliate networks online, this is an in-depth read. There is a silver lining: some industries are thriving and “it’s important to remember that, whenever dramatic changes or events occur, there is also the potential for new opportunities.”

“When you understand emotional response in terms of motivation rather than feelings, you’ll have a better idea of how to craft your copy.”

Brian Clark of copyblogger

Coronavirus Will Change the World Permanently. Here’s How.

This has been a favorite article thus far. I’m sharing it here, because I think many businesses should reframe their mindset right now. There is nothing temporary about this global occurrence. Politico Magazine surveyed more than 30 smart, macro thinkers to tell you what may be changing for good.

Emotional Marketing vs. Rational Marketing: Which One Should You Choose?

The answer is both, especially amid this pandemic. This marketing concept is a core principle of ours here at Sweet Talk. Learn more about what we mean when we talk about emotion and rational strategies and messaging.

The Rapid Adjustment Of Customer Experience Strategy in Response to COVID-19

The great David Gilvy is The Godfather of marketing. His firm’s blog s full of helpful insight. This very specific post will be helpful to anyone moving their service delivery models online.

“The more information I gave about my product, the more I sold.”

— David Ogilvy